UGC Video
Creator-filmed content matched to specific personas and product collections. Primary format throughout the engagement.
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Case Study · Woolx
Woolx
Merino
Same account. 53% higher ROAS. How Augusta-produced video outperformed every other creative source in Woolx’s paid social account over nine months.
+53%
ROAS Lift
Augusta video vs. all other video
4.07x
Augusta Video ROAS
vs. 2.66x for everything else
$2.3M
Tracked Revenue
From Augusta-produced creative
Woolx Merino runs a paid social account with multiple creative sources contributing in parallel: internal team, partners, and outside agencies. When Augusta was brought in May 2025, the brief wasn’t to overhaul the account. It was to add a new creative source and let the data decide which one performed.
Across nine months, Augusta-produced video ran at 4.07x blended ROAS. Every other video source in the account (internal team, partners, other agencies) averaged 2.66x.
Same account. Same audiences. Same products. Same time period. The only variable was the creative.
“The ads from Augusta have been the best performers in the account, one even has a 65% thumbstop which I didn’t even know was possible.”
Zach Duncan · CMO, Woolx Merino · August 2025
Why Augusta won the head-to-head
When the only variable is the creative.
Same audiences, same products, same media-buying team. Woolx’s account was as close to a controlled experiment as paid social ever gets, where the only variable moving was which source produced the ad. When that’s the test, the winner is whichever source has the most rigorous process behind the creative.
Augusta is built for that test. Brand intelligence, audience segment identification, persona-by-persona development of hooks and frameworks, talent testing matched to each persona (more on the system in our process). The first months in the Woolx account were spent doing exactly that work. June’s creator test put four candidates against the personas to find which profiles matched.
By Q4, with several months of validated learning behind it, Augusta’s creative was leading every other source in the account by 38 to 91 percent every month at scale.
“Most agencies test ads. Augusta tests hypotheses, documents the results, and builds on what it learns. That is the difference.”
Head-to-head, at scale
Same account.
Augusta led every month.
Across the three highest-spend months of the engagement, Augusta-produced video led every other source by 38% to 91% every month. Same audiences, same products, same media buyer. The only variable was the creative.
Augusta’s ROAS lift over all other video, by month at scale
Nov 2025 to Jan 2026 · AdNova· Same audiences, same products, same media-buying team. Augusta did not run media buying. November and December absolute ROAS reflects BFCM and holiday seasonality across the full account; relative lift over other sources is what the comparison measures.
Creative Scope
What we produced for the account.
Brand Video
Mid-production video on the Stella Legging Collection series. The H1 cut became the account's strongest single creative at $97K spend and 5.80x ROAS.
Static Ads
Augusta Lightweight Collection statics ran $326K combined across five months at 2.5x ROAS. Evergreen workhorses.
Creator Profile Testing
June 2025 talent test: four creators delivered video and static concepts to find which profiles matched Woolx's audience. Every video variant returned 8x ROAS or higher.
“Best performers in the account” wasn’t a sales line. It was the brand’s CMO describing what the data showed.
“If you want to put creative sources head-to-head and let the data pick a winner, that’s the test Augusta was built for.”
· Already have creative sources?
Out-performed every other source by 53%.
Let’s talk about what it would take in your account.
15-minute call with Matthew. We’ll talk through your current creative and give you a read on where the leverage is. Whether you work with us or not.